Pulp Riot is the the first vibrant hair color that is also vegan, gluten-free & cruelty free! Pulp Riot is easy to use and requires no developer.
The future of hair looks more colorful than ever with Pulp Riot. Key ingredients such as quinoa help protect, strengthen, repair and moisturize the hair. Does not contain ammonia, PPD, MEA or parabens. Pulp Riot is also vegan & cruelty free.
What It Is
Semi-permanent, direct-dye color that allows artists to create color masterpieces.
What It Does
Pulp Riot is easier to apply, it's more vibrant, it lasts longer, and it fades better.
• For the brightest and truest color tone results, apply on pre-lightened hair
• Shades can all be mixed with each other to create custom colors
• Clear can be used to dilute colors to make them lighter or pastel and Noir (black) can be added to other colors to make them darker
What Else You Need to Know
• Vegan and cruelty-free
• Free of gluten, ammonia, parabens, PPD and MEA
• Do not mix with developer or process with heat
Pulp Riot should be applied to clean, dry hair. We recommend taking 1/2” sections and fully saturating the hair. Full saturation is key.
For the brightest and truest color tone results, apply on pre-lightened hair. No developer should be used. We do not recommend conditioning the hair right before applying the color, because some conditioners can act as a barrier, not allowing the color to properly adhere (this is especially true of deep conditioning treatments.)
The processing time is 20-40 minutes without heat. We recommend the maximum processing time to give the best color results. After processing, we recommend rinsing with cool water, without shampoo. Conditioning the ends is optional.
Pulp Riot lasts longer. Why? Because we use superior quality dyes. When formulating color, there are thousands of choices of dyes, and we did not skimp or cut corners, whatsoever.
Generally, for most people, the deeper tones can last up to 42 washes, and the lighter tones up to 25 washes until the color is fully out. With Pulp Riot, the color fades true to tone.
Note, with all color lines, there are a variety of factors that can influence how quickly hair color fades, including: the porosity of the hair, what level the hair is, exposure to sun, the shampoo and conditioner you use, how often you wash your hair, the type of water used, if certain medications are used, environmental elements, genetics, etc.
For maximum hair color longevity, we recommend that you shampoo and condition with sulfate-free and sodium chloride free products and rinse using tepid water up to 3 times a week, or use a dry shampoo. To make the color last longer, when cleansing we recommend shampooing the root area, but not let the shampoo sit on the rest of the hair for any lengthy period.
Exposing the hair to well water, chlorinated water, or salt water may compromise the hair color.
Proper application is important to increasing the lifespan of the color. Pulp Riot should be applied to clean, dry hair. We do not recommend conditioning the hair right before applying the color, because some conditioners can act as a barrier, not allowing the color to properly adhere (this is especially true of deep conditioning treatments.) No developer should be used.
We recommend taking ½” sections and fully saturating the hair with the color. Full saturation is key. The color should process for 20 to 40 minutes, without heat. After processing, we recommend rinsing with cool water, without shampoo. Conditioning the ends is optional.
Care should be used to make sure the color doesn’t get on other items. We recommend using gloves, using protective barrier cream around the hairline, and washing the color out of the hair in a salon shampoo bowl.